Welcome!
Good afternoon, blogosphere! My name is Arthur T. Peterson, and for weeks now my executive assistants have been telling me that these internet weblog sites are big news out in the world. Therefore, here I am, leveraging my years of proven MARKETING KNOW-HOW to bring you a blog that I call The High-Stakes World of Arthur T. Peterson.
The foremost intent of this blog is to promote my newly self-published book, Always Go to Sleep Fully Dressed. But in addition, I hope to titillate you with some hefty nuggets of career wisdom, all fiber and no water!
I’m sure you noticed that I picked an awfully irreverent (some might accuse it of being downright snappy!) title for my book. The title, again, is Always Go to Sleep Fully Dressed. Well, I’ll let you in on an INSIDER TIP from the publishing industry. When you write your book, you can funnel your creativity into one of two sorts of titles to ENSURE TOP SALES.
1) Create a BUZZWORD. Give it some pep! All you’ve got to do is find two words that are already in the dictionary (try www.dictionary.com! That’s where I find new words every day!), and marry them together into a newer, longer word that succeeds in CREATING BUZZ for you and your product. The creative types in the movie biz have been doing it for years! Where do you think “smell-o-vision” came from? My close friend and colleague, Leroy Fawn, patented such a buzzword just five years ago with his book, Fraternestate. See, what he sold to the public was the notion of the real estate business as a fraternity, which is Greek for brotherhood. He wrote about the realtor community as just that, a community of dedicated sellers who can help each other to SUCCEED.
2) Make an outrageous proclamation to your reader. The kind of order that will make an average consumer stop short in the bookstore and put his hands on his hips. “Who is this man to tell me how to live my life?” he’ll ask, possibly aloud! (Wouldn’t that be a hoot!) The consumer will be so fully struck by your nerve, he’ll pick up your book just to see what it’s all about. The next thing you know, he’ll have brought the book home, read three chapters, and he’ll be writing you a letter telling you that your bold cover statement turned his life around. How about that!
Reader, I chose option #2 for my book, Always Go to Sleep Fully Dressed. I’ll bet you were shocked when you read the title. “Mr. Peterson,” you probably said, “why would I want to sleep in my clothes? By God, I’ll sleep in footy pajamas and a nightcap if I damn well feel like it!” And you’re right, kid, you’re right. You CAN sleep in whatever you please. But let me ask you this: WOULD YOU WEAR FOOTY PAJAMAS AND A NIGHTCAP TO THE OFFICE?
Of course you wouldn’t! But what you’ll learn from my book, Always Go to Sleep Fully Dressed, is that if you want REAL SUCCESS in YOUR LIFETIME, you’d better sleep in your best suit every night, complete with a vest, a tie, a blue AND a red pen in your front pocket, and a fedora. Because while you may go to bed for a few hours, BUSINESS NEVER SLEEPS.
It’s true. BUSINESS can call you at any time. BUSINESS can wake you up at 4:00 in the morning. BUSINESS is so sneaky, it can book you an appointment in your dreams. Why, just last month I held a conference call with the VP of Regional Sales in a dream! And I’ll tell you, it may have been our most productive call yet. But reader, would we have written such an effective proposal together if I hadn’t had a good pair of wool slacks on my legs? My God, it would have been an embarrassment! I could’ve lost my job!
What you’ll understand after reading my book, Always Go to Sleep Fully Dressed, is that BUSINESS is a 24/7 operation. It’s always awake, always alert. If you don’t make BUSINESS your top priority, you’ll find yourself a very unsatisfied man, my friend.
The facts are these:
1) Friends come and go.
2) Family members die every day.
3) But BUSINESS is forever.
Remember this, and you may be on the path to something terrific. Check back in later for more INSIDER TIPS, and more information on my book, Always Go to Sleep Fully Dressed!
The foremost intent of this blog is to promote my newly self-published book, Always Go to Sleep Fully Dressed. But in addition, I hope to titillate you with some hefty nuggets of career wisdom, all fiber and no water!
I’m sure you noticed that I picked an awfully irreverent (some might accuse it of being downright snappy!) title for my book. The title, again, is Always Go to Sleep Fully Dressed. Well, I’ll let you in on an INSIDER TIP from the publishing industry. When you write your book, you can funnel your creativity into one of two sorts of titles to ENSURE TOP SALES.
1) Create a BUZZWORD. Give it some pep! All you’ve got to do is find two words that are already in the dictionary (try www.dictionary.com! That’s where I find new words every day!), and marry them together into a newer, longer word that succeeds in CREATING BUZZ for you and your product. The creative types in the movie biz have been doing it for years! Where do you think “smell-o-vision” came from? My close friend and colleague, Leroy Fawn, patented such a buzzword just five years ago with his book, Fraternestate. See, what he sold to the public was the notion of the real estate business as a fraternity, which is Greek for brotherhood. He wrote about the realtor community as just that, a community of dedicated sellers who can help each other to SUCCEED.
2) Make an outrageous proclamation to your reader. The kind of order that will make an average consumer stop short in the bookstore and put his hands on his hips. “Who is this man to tell me how to live my life?” he’ll ask, possibly aloud! (Wouldn’t that be a hoot!) The consumer will be so fully struck by your nerve, he’ll pick up your book just to see what it’s all about. The next thing you know, he’ll have brought the book home, read three chapters, and he’ll be writing you a letter telling you that your bold cover statement turned his life around. How about that!
Reader, I chose option #2 for my book, Always Go to Sleep Fully Dressed. I’ll bet you were shocked when you read the title. “Mr. Peterson,” you probably said, “why would I want to sleep in my clothes? By God, I’ll sleep in footy pajamas and a nightcap if I damn well feel like it!” And you’re right, kid, you’re right. You CAN sleep in whatever you please. But let me ask you this: WOULD YOU WEAR FOOTY PAJAMAS AND A NIGHTCAP TO THE OFFICE?
Of course you wouldn’t! But what you’ll learn from my book, Always Go to Sleep Fully Dressed, is that if you want REAL SUCCESS in YOUR LIFETIME, you’d better sleep in your best suit every night, complete with a vest, a tie, a blue AND a red pen in your front pocket, and a fedora. Because while you may go to bed for a few hours, BUSINESS NEVER SLEEPS.
It’s true. BUSINESS can call you at any time. BUSINESS can wake you up at 4:00 in the morning. BUSINESS is so sneaky, it can book you an appointment in your dreams. Why, just last month I held a conference call with the VP of Regional Sales in a dream! And I’ll tell you, it may have been our most productive call yet. But reader, would we have written such an effective proposal together if I hadn’t had a good pair of wool slacks on my legs? My God, it would have been an embarrassment! I could’ve lost my job!
What you’ll understand after reading my book, Always Go to Sleep Fully Dressed, is that BUSINESS is a 24/7 operation. It’s always awake, always alert. If you don’t make BUSINESS your top priority, you’ll find yourself a very unsatisfied man, my friend.
The facts are these:
1) Friends come and go.
2) Family members die every day.
3) But BUSINESS is forever.
Remember this, and you may be on the path to something terrific. Check back in later for more INSIDER TIPS, and more information on my book, Always Go to Sleep Fully Dressed!
posted by Tracy Kaufman at 2:33 PM
4 Comments:
Gee whiz! Is that what I've been doing wrong? I've been sleeping naked with my boss hoping to get ahead but I should have been wearing a cute power suit with big ass shoulder pads and heels!
Thanks!
With all my time spent on networking and licking bosses' feets, how is there ever time to change clothes Mr. Peterson? The inability to indicate this conundrum is keeping me stinky and networking somehow became not fun anymore. Help!
Brillance.
Finaally!
Someone writing a blog about things I care about! I've been languishing amongst the riff-raff and roustabouts in the blog-bog for too long! Now up and out, into a world of satisfaction that only the rarified airs and arificially carbonated flavored waters of success and performance enhancement can bring! Where's my Mach X razor? It's time for a shave, by God!
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